More comfort, customization and elegant air to sportswear. These will be the leading consumer trends for the coming year. With a few weeks to go to the end of the most atypical year in recent decades, users are beginning to face 2021. According to the report prepared, Pinterest has analyzed emerging searches on its platform to predict the prominent trends that will set the next year, and convenience and customization are two of the factors that will triumph the most in the post-Covid era by the company.
After a year in which the home has become the central hub of activity, with the declaration of home confinement, the rise of teleworking and mobility restrictions, Pinterest users turn to comfortable and baggy fashion items. Thus, searches for padded clothing have multiplied by four on the social network, while sweaters, slouch socks and furry slippers have become essential.
After the sports boom and the rise of the athleisure comes the earthflow: users will choose more sportswear with “a touch of elegance”, as stressed Pinterest. Searches for oversized clothing have tripled, as well as interest in soft sets, which have risen 185%, or cotton overalls for women, searches for which have soared 160%.
Closing the podium of preferences in fashion is the personalization of garments. The do it yourself has earned a place in users’ routine, who increasingly seek inspiration to give new life to old clothes. Searches to embroider sweatshirts have increased sevenfold in recent weeks, as well as those for transformed clothing, which have grown six-fold, or for ideas to paint jeans, which have exploded three times. This year has changed the forms of consumption of users, which, at least for now, will maintain a clear trend towards comfort and stay in for next year.
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